American writer HP Lovecraft famously said that the oldest and strongest of fears is the fear of the unknown. For present-day advertisers and celebrities, this fear is showing up in the response they receive from social media to their brand communication. This is something AU Small Finance Bank and online food delivery platform Zomato recently experienced with their advertisements.
Sebamed's campaign for its cleansing bar of the same name, released across print, television, digital and outdoor, has also named Santoor, a popular soap brand from Wipro Consumer Care.
In Agartala, the Group A match between Mumbai and Tripura ended in a draw with the reigning champions earning three points by virtue of the first-innings lead.
A round-up of the Ranji Trophy matches played on Monday
At least 16 people lost their lives in various rain-related incidents in Telangana while the unprecedented rainfall and floods in Andhra Pradesh over the past three days affected about 4.5 lakh people leading to the evacuation of more than 30,000 to relief camps.
Will the warning shots from giants like Unilever and P&G break digital growth?
60-plus men and women who live independent lives are becoming the cynosure of ad men's eyes.
City police, metros, airports, even power utilities are using pop culture and social media to reach the young and encourage public ownership of public services. Amritha Pillay reports.
Shikhar Dhawan was all guts and grit while negotiating tough conditions in his comeback game as he boosted Delhi's morale with a well-controlled 137 against Hyderabad in their Ranji Trophy Group A match in New Delhi. A round up of Day 1 of the Ranji Trophy matches played on Wednesday.
